Kelley Blue Book
Corporate style expanded upon for Kelley Blue Book. Hero and spot illustrations created to represent product features throughout the web site’s areas. Vector imagery served as SVGs for quick download.
Guidance Documentation
In addition to a multitude of illustrations, I created a guidance area within Kelley Blue Book’s Argo Design System on how to compose them. The created elements included, people, vehicles, backgrounds and other iconic items. It also outlined do’s and don’ts, color usage, and size restrictions.
